Description
You’re a business owner. Not a marketer. Not a developer.
But you need both to survive.
This guide bridges the gap. No fluff. No “synergy” jargon. Just the specific intersection points where marketing and development actually talk to each other.
What’s inside :
Part 1 – Web Development Basics (for marketers & owners)
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The 7 things every website must have before you spend $1 on ads
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How to tell if your developer is costing you SEO rank (without learning to code)
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Load speed: what’s acceptable, what’s slow, and when to fire your hosting company
Part 2 – Digital Marketing Basics (for developers & owners)
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Tracking pixels explained: what they do, where they go, and why your site needs them
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SEO fundamentals that actually matter in 2025 (ignore the rest)
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Google Ads vs. Meta Ads: which one matches your build timeline
Part 3 – The Overlap (the money section)
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5 common handoff failures between dev and marketing (and how to catch them early)
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A fillable “brief template” so your developer and marketer stop blaming each other
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Launch checklist: 22 things to test before going live
Part 4 – Tools & Resources
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Free tools for speed testing, SEO audits, and form validation
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Recommended hosting, page builders, and analytics setups by budget
What you get for $1:
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3 fillable templates
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One-page quick reference
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Immediate download
Who this is for:
Business owners who manage both their website AND their marketing (or manage the people who do).
Who this is NOT for:
Experts. This is a fundamentals guide. If you’ve launched 10 sites or run $100k in ad spend, you already know this.
Price: $1
The cost of a gas station coffee. If you learn one thing that saves you a developer hour, it’s paid for itself.
This is from Roger Tomlinson and Vicki Allpress
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